WaterHeaterWise (https://www.waterheaterwise.com) is an informational resource about water heaters for US homeowners. This Privacy Policy explains what information may be collected when you visit this site, how it may be used, and the choices available to you.

Information We Collect

Like most websites, WaterHeaterWise may automatically collect certain technical and usage information when you visit, including through tools such as Google Analytics. This can include information such as:

  • Pages visited and how you interact with them
  • General device and browser information
  • Approximate location, typically at the city or region level, derived from your IP address
  • The site or source that referred you to us
  • Other aggregated analytics data used to understand how the site is used

We do not intentionally request sensitive personal information through the site. Certain technical and usage information may be collected automatically through analytics or similar technologies as described above. If you contact us directly by email, we will have access to whatever information you choose to include in that message.

Cookies and Similar Technologies

This site may use cookies and similar technologies (such as local storage or pixels) for purposes including:

  • Analytics and understanding how the site is used
  • Basic site functionality
  • Measurement and performance
  • Advertising, if and when Google AdSense or a similar service is active on this site

Most browsers let you view, manage, or disable cookies through their settings. Disabling cookies may affect how some parts of the site function, and may reduce, but will not necessarily eliminate, certain types of measurement.

Google Analytics

We use Google Analytics to help us understand how visitors use this site — for example, which pages are popular and how people generally navigate between them. Google Analytics uses cookies and similar technologies to collect this information. You can learn more about how Google collects and processes data at How Google uses information from sites or apps that use our services, and you can install the Google Analytics Opt-out Browser Add-on if you'd prefer not to be included in Analytics measurement.

Advertising / Google AdSense

WaterHeaterWise may use Google AdSense or other advertising services in the future. Where such services are active, Google and its advertising partners may use cookies or similar technologies to serve and measure advertising, and, where applicable, to personalize the ads shown to you based on your visits to this and other websites.

Once advertising is active, you will generally be able to manage certain ad personalization preferences directly through Google Ad Settings.

Your Choices

You have several options for managing how information is collected as you use this site:

  • Adjust cookie settings directly in your browser
  • Use the Google-provided opt-out tools linked above for Analytics and ad personalization
  • Where applicable, manage any consent preferences presented to you on this site

Using one or more of these options may reduce certain types of measurement or ad personalization, but it does not guarantee that no information is collected through any means.

Visitors From the EEA, UK, and Switzerland

If you are visiting from the European Economic Area, the United Kingdom, or Switzerland, additional data protection rules may apply. Where required by applicable law, we will request consent before using certain cookies or advertising technologies, and we intend to put an appropriate consent mechanism in place before serving personalized advertising to visitors in these regions.

Third-Party Services

This site currently uses Google Analytics, and may use Google AdSense in the future. If we add other third-party services that collect or process visitor data, we will update this policy to reflect that.

Data Security

We take reasonable measures intended to help protect this site and the information associated with it. That said, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the services we use, or for legal or operational reasons. The "Updated" date shown at the top of this page reflects the most recent revision.

Contact

Questions about this Privacy Policy? Email us at contact@waterheaterwise.com.